Change in Marketing Practices through Innovation and Technology Marketing is the art of making prospective consumers and customers to be interested in your goods and or services (Kotler, 2006). The definition above implies that marketing includes doing research, promotion, advertisement and distribution of the services and goods for sale. Marketing refers to the process in which a business attempts to understand its customers and find ways to provide products or services to suit their demand. The above definition implies that Marketing Head should be guiding all functions to achieve business goals set by Company. Since introduction of Innovative ideas in Business Models (mainly disruptive), many processes have to be changed and aligned to the new market conditions like there have been changes in use of Technology by potential and regular customers. This situation has forced Company to look at Technological Tools to maintain the market share and entice potential customers to attract
Artificial Intelligence !!! Artificial Intelligence (AI) Since mankind lived in caves, we have pushed our will into passive tools with our hands and our voices. Our mice and our keyboards do exactly as we tell them to, and devices like the Amazon Echo can help us do simple tasks, like turning on lights, or more complex tasks, like responding to questions with analytics. But with the rise of artificial intelligence (AI), the tides might turn. Can machines morph from passive objects into active participants that weave themselves into the fabric of our lives? Will machines drive us, or will we drive the machines? Will objects inform us what they have done on our behalf, or will we continue to tell objects what to do? Could we become mere pawns in a life orchestrated by autonomous intelligence, as everything becomes smarter, more intelligent? How close are we to such a reality? The state of AI today If you are worried about the machines taking over the world, you can sleep soundly. I