Change in Marketing Practices through Innovation and Technology Marketing is the art of making prospective consumers and customers to be interested in your goods and or services (Kotler, 2006). The definition above implies that marketing includes doing research, promotion, advertisement and distribution of the services and goods for sale. Marketing refers to the process in which a business attempts to understand its customers and find ways to provide products or services to suit their demand. The above definition implies that Marketing Head should be guiding all functions to achieve business goals set by Company. Since introduction of Innovative ideas in Business Models (mainly disruptive), many processes have to be changed and aligned to the new market conditions like there have been changes in use of Technology by potential and regular customers. This situation has forced Company to look at Technological Tools to maintain the market share and entice potential customers to attract